You should actively pursue failure.

Constantly look for opportunities to put yourself in positions where people doubt you, where the odds are stacked against you, where most people would not even try. If you are chasing a goal and nobody around you doubts you, the goal is probably too small.

This is my strategy:

When you succeed after multiple failures, that success is more satisfying, more respected, more deserved, and it lasts longer. The effects of it are more permanent.

Easy success shortens itself. When things come too quickly, the math just does not add up in your favor long term.

I have failed more times than most people around me know. I have failed publicly, and I have failed privately even more. With every failure came more noise, more doubt, more people waiting on my downfall. And I love that. I love failing repeatedly in front of people who are waiting for me to quit, because when I actually pull it off, the satisfaction is on a completely different level. Killing the mood of my doubters gives me a type of dopamine that is hard to explain. Proving people wrong feels like a drug.

But beyond the personal satisfaction, the character you build through repeated failure puts you in a different category of human entirely. The more failures you push through, the more data you collect, the more problems you learn to solve, and the further you pull away from the average person. That gap keeps growing with every obstacle you overcome.

Failure is the fastest way to increase the distance between you and everyone else.

Here is a thought exercise. Think of the richest person in your city or area. Someone driving luxury cars, living in a big house, seemingly doing well. Now ask yourself honestly: did they build that, or did they inherit it?

Most of the time, the answer is the latter.

The wealth you see around you was usually built over two or three generations. Somebody's grandparents or parents made the sacrifices, took the losses, and laid the foundation so that this current generation could live comfortably without having to go through that same process. The problem is that you, as a first-generation entrepreneur, are trying to accomplish in one lifetime what took their family two or three generations to build. And then you look at them and feel like you are behind.

You are not behind. You are on a completely different path with a completely different level of difficulty.

When I was 18, I would see kids my age driving Porsches and BMWs and feel like I was doing something wrong. Until I understood the full picture. Those cars were not the result of what those kids did. They were the result of what their family did before them. Once I stopped comparing my journey to theirs and focused on my own path, things shifted. By the time I was 21, I had made my first million dollars and had those same cars. Multiple Porsches actually, which was a silly financial decision on my part, but that is a whole separate post coming soon.

The other thing worth noting is that those rich kids never truly experienced the kind of success you are going to experience. They were born into it. They never had to fight for it. They never failed their way to it. And you can see the effect of that. When people grow up without ever having to earn anything, they often end up chasing the wrong kind of dopamine later in life. You probably went to school with a kid who grew up rich and turned out completely lost as an adult. That is not a coincidence. When you never experience the hunger, you never develop the thing that keeps you grounded once you arrive.

You are building something they will never have. Not just the money, but the character that comes with earning it the hard way.

Every time you fail at something, you are forced to improve. You go back to the drawing board and make sure that specific hurdle never defeats you again. Now imagine failing at ten different things and developing yourself each time. Imagine failing at a hundred things and building the skill, the mindset, and the resilience to overcome every single one of them. By the time you reach that success, it will be almost impossible to take from you because of everything you had to become to get there.

People talk about learning from mentors as a way to skip the failure process. And mentors are valuable. But there is a ceiling to what you can absorb from someone else's experience. The kind of person you become by actually going through the fire yourself, hitting real obstacles, solving real problems, and coming out the other side, that is a different beast entirely. You cannot borrow that from a mentor. You have to earn it yourself.

When someone comes to me talking about how easy everything has been for them, how they have never really struggled or failed, they think that impresses me. It does the opposite. What that tells me is that they are probably lucky or naturally talented, and they have never truly been tested. I would rather work with someone who has failed a hundred times and has one real win than someone who has won a hundred times and never truly been challenged. When things get hard, and they always get hard, I need someone who knows how to handle that. Someone who has only ever succeeded has no reference point for what to do when it all falls apart.

If you are young and reading this, you are sitting on an advantage you probably do not fully appreciate yet.

I started pursuing failure at 15. I am 24 going on 25 now. That is almost a decade of failing, learning, building, and growing. I am still pursuing failure today. I will never stop. No matter what level of success you reach, there is always a new level of failure waiting above it, and you should not run from it. You should go looking for it.

The problem most people have is that when they hit a significant failure, their momentum dies and they quit. But if you are still alive after a failure, you still have the data from it. And that data is more valuable than anything you could have learned from a book or a course or a mentor.

I am always trying to figure out the fastest way to fail so I can get to the success on the other side. I call it failing fast to succeed faster. Think about it this way. If the average process for a business venture involves 100 failures before one real success, you want to get through those failures as quickly as possible. That is how I approach almost everything. I understand that failure is part of the process. My only goal is to move through it faster, learn from it faster, and come out the other side stronger.

That is the difference between people who talk about entrepreneurship and people who actually build something real.

If you are in the failure process right now, good. That is exactly where you need to be. Take every failure as data, analyze it, and go pursue the next one. Keep putting yourself in positions where people doubt you. Keep chasing goals that feel too big. Because when you get there, and you will get there, you will unlock a version of yourself that only exists on the other side of that process.

Your success will be more permanent because of everything it cost you to reach it.

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